Because it ignores all social stigma and other people’s opinions, because it’s quite often right, and because I’m playing it on my speakers in the office, it’s choices are sometimes a little embarrassing. It’s like someone suddenly pointing at you and saying “Somewhere, deep down, you’d quite like the fucking Cranberries.” No matter how fast you skip it, everyone knows who that was, and that it was picked for a reason.

I fear Pandora’s ambitious experiment may be doomed by fickle human whims, though. I loathed the first song it played to me when I rediscovered it recently, and when I went to give it a thumbs down, discovered that I’d already given it a thumbs up the last time it came on. Mind you, it’s just started playing Duran Duran, and it does have the appropriate button for that.