BATH, UNITED KINGDOM – June 8, 2012 – Suspicious Developments, acclaimed developer of nothing so far, today announced a comprehensive overhaul of its brand and image. The centrepiece of the radical new look is a bold logo update that dramatically refreshes its January 2012 predecessor, designed by experimental UK startup m.bezl for a reported £1.3 million.
Suspicious Developments director Tom Francis, who is also the sole shareholder of m.bezl, praised the new design. “With this overhaul, we are both literally and figuratively tearing down the walls that were constraining our brand, our corporate thinking, and several unfed hostages.”
Francis dismissed fears that the change may be too drastic. “Revolutionary ideas are always disruptive, but I’m confident that the new branding represents our company’s core values of innovation, connectedness and fraud.”