By Pentadact

It’s depressing to think that in my life, I will never write anything as funny as this logo. What the hell is it? The first thing I thought when I saw it, once I’d dried my eyes, was “What does the R stand for?” If the oblique angles that make up 95% of this image are supposed to represent the digits of 2012, what’s this:

It’s so typically British to have the only bit we could be proud of – that it’s in England – written in all-lower case seventies sci-fi script on the underside of something that might once have been a two.

Also hilariously dismal and quintessentially British is the ad they made to capture the spirit of these Olympic Games. It shows shining examples of the heights of excellence that the British spirit can achieve: a woman who’s managed to slim down to a mere fourteen stone, a disabled boy who can now ride horse without falling off more than three times, and a mother who, when she really tries, can cycle almost as fast as an OAP-buggy. It ends by speculating that she might one day be good enough to hand a bottle of water to a real cyclist. To sleep, perchance to dream.