People being a chaotic, belligerent, vicious lot, it’s rare for anything publicly defacable to remain pure. But the comments section for this video is just such an oasis of uniform brilliance, some 238 random people all being genuinely funny rather than trying to stand out or one-up each other. What little rebellion there is among the commenters – the few that add smileys or add incorrect punctuation – is quickly Thumbs-Downed by dilligent voters, and will soon fall below the default viewing threshold.

If you’re signed in to your YouTube account when you click this, by the way, I’d love it if you could help preserve this rare and beautiful social event by contributing, or showing the Smiley Rebels the business end of your virtual thumb. They are a dangerous and subversive splinter faction that must be stopped.

Update: God damn it! I hope the dribbling hicks who just broke this didn’t come from here. Jesus, has that meme ever been funny? Since, like, the nineties? What a shame. We need two more people to thumb the dunces down and they’ll disappear from public view. Can you help?

I just discovered today that the User Reviews for a gallon of Tuscan milk sold by Amazon.com is a similarly superb collaborative work of a straight-faced communal sense of humour. I hope there are loads of these Everyone’s In On It havens dotted around the net. And I hope that some day Andy Baio bags and tags the phenomenon like the Attenboroughesque social-tech naturalist he has become. I leave you a milk review by Buster Foyt:

“This milk worked well when I first got it, but within a few days it wouldn’t hold a charge. I called their customer service department and, I don’t know if it’s in Bangalor or Ireland, but I couldn’t understand a word that they said and they began to scream at me.

“It’s a bit heavy, too, to wear on your belt. The good news is that it keeps your hip cool during this sultry summer weather – for a while.”